
The Next Frontier, or an Existential Threat? How One Art Professor Approaches Generative AI

ý Professor of Art Will Pappenheimer is a pioneer in the digital art world, having incorporated digital media into his work since the 1990s. Pappenheimer is a founder of the Manifest.AR collective, a group of artists who manipulate the technologies provided through augmented reality to reinvent existing public art. He has traveled the world to create and showcase his work, which has been featured in renowned institutions such as the Museum of Fine Arts in Boston, the Whitney Museum of American Art, Kunstraum Walcheturm in Zurich, the Golden Thread Gallery in Belfast (ISEA 09), FILE 2005 at the SESI Art Gallery in São Paulo, and the Xiýan Academy of Art Gallery in China, among others.
More recently, with the introduction of text-to-image generative artificial intelligence (GenAI), Pappenheimer has been experimenting with this groundbreaking medium. His latest work, shown at the ý Art Gallery as part of the Flux exhibit, includes video, augmented reality, and digital prints generated by AI text prompts, all investigating a devasted post-human environment.
We had the opportunity to talk with Pappenheimer about the revolutionary potential of GenAI in the art world, how this technology is changing the way he teaches and approaches his own work, ethical issues, centuries-old questions about ownership and originality, and more.
Can you describe your most recent AI-influenced work for the ý Art Galleryýs Flux exhibit?
The body of work that addresses AI is called Flooded and Moldy Rooms After Artists. This series of works is in the art-historical vein of artists who have done work based on previous artists, and theyýre often called ýafterý so-and-so. ýAfterý Rembrandt, or ýAfterý Duchamp, for example. I created large scale prints using prompts that incorporate both a well-known artist and eccentric descriptions incorporating moldy and flooded rooms following ecological disasters.
Iým interested in the idea of a possible economic, ecological collapse, and mixing that in with a pre-existing artistýs work so you can see that artistýs aesthetics on the site of ecological disasterýfocusing on the idea of the flood, and what it would leave behind.
One of the critiques of AI is that itýs using large quantities of energy through servers, and this work ties into that potential disastrous ecological future. It has a weird predictive feeling about it. One word thatýs increasingly relevant in the world of digital media is the concept of ýpost-humaný, and Iým playing off that concept.

How have you approached ýcreatingý art through GenAI?
Going back to when this technology was first introduced, I did a bit of experimentation just as and some of the other models were beginning to operate. I found that if I created an interesting, borderline nonsensical prompt, I got very interesting results on par with artistsý works that I knew. I was very intrigued by its results.
There are a lot of complaints about AI, but I found the images it produced to be quite sophisticated. At a Pace event, I put four images on the screenýthree of them were artistýs images from various collections in museums and one of them was generated by AI. No one was able to identify the AI generated image.
Itýs very impressive what AI is doing, and the quality of the AI work brings up the issue of artists being concerned about their jobs and functions being replaced. Iým not making a commentary on that, Iým just saying, this art is quite good, and I think that artists are still going to be producing wonderful work.
Itýs also very important to keep in mind that some of the reason AI art is good is because of the database itýs drawing from. If the database is filled with good art, made by artists, youýre going to get quite good results.
The concepts of ownership and originality are one of the major ethical concerns surrounding GenAI, especially in art. How have you approached this issue in your work?
Ideas of originality and ownership, certainly in the last few years, have been a hot button issue. Itýs clear that some artists involved in more traditional artýpainting, sculpture, etc.ýhave been uneasy about this idea that a computer can generate art.
One interesting aspect ethically and legallyýas far as I know, Iým not a law professor! ýis that you canýt claim ownership of an AI image because right now, because ownership/authorship by humans is defined by a human making the artwork. Since a machine arguably makes most of an AI image, thatýs arguably not within the legal definition of authorship. Iým trying to get my students thinking about and discussing these issues.
Thatýs also why I havenýt signed the Flooded and Moldy Room prints with my name. I sign them with a very simple zero with a slash through it, pointing toward the idea that ýno one personý made this image because itýs a collective image. The only thing I did was take care of the image, create the prompt, and print it carefully. On the back, I sign it with my initials saying I printed it when I printed it. The date on the image is the date that I finished with this whole process.
I am heavily involved in the creation of this art, but Iým not going to claim authorship of this whole image.

How has the introduction of text-to-image GenAI changed the way you teach?
A few years ago, when text-to-image GenAI was first introduced, I was mostly drawing a blank with studentsýthey werenýt even using ChatGPT yet.
In a second-level digital design course, I started incorporating a GAN siteýa particular form of generative AI. This site requires that you submit 30 images. It would then start to process those images together, and youýd be able to see that process. I wanted students to see this process happen. Even though GAN isnýt the only form of AI generation, itýs a way to get behind the scenes a little bit and get a sense of whatýs going on when someone puts in a prompt.
More recently, thereýs been a lot more AI projects, more websites, and more widespread use. A couple of my students, for example, have been using in Photoshop. I was surprised to learn how respectful they were beingýthey were using it for parts of an image, to complete an object they couldnýt get, or a certain area of an image to enhance or embellish.
I think the best way to deal with AI in the classroom is to talk about it, to make it a part of assignments, and dissect the nuances of how it can be used and how it affects artýIým using it myself, after all, even if the way Iým using it is to create larger commentary.
How has the introduction of AI changed the way you approach your own work?
Because Iýve worked with digital media since the mid-90sýweýve always been presented with these evolving mediaýthe internet, social media, augmented reality, and so on.
With these technologies, we as artists have always looked for ways to use themýand misuse them. To jam them or do things they werenýt meant to do. Iým very used to that way of dealing with technology, and itýs still what I do. This is what Iým doing with AI, trying to get it to do something that most users of AI are not interested in, that reveals the way it really works.

As someone well-versed in the relationship between digital media and artýin what ways is AI different that the technologies that have preceded it, and i what ways is it similar? Do you feel that GenAI represents an existential threat to art?
One thing to mention in the realm of art is to understandýwhy would artists want to use various technologies to make their work, and what is the relationship between the artist and the machine? This is an idea that goes back to the early part of the 20th century, the Surrealists and Dada art movement, at a time when the industrial revolution was still progressing, and it was producing all types of war equipment.
Through these movements, these artists identified the machine in acting as a way that was counter to the human ego. Surrealism was the idea that the machine could better get at something that was dreamlike, as opposed to humans who are always trying to preserve their realities. And that plays a role as to why artists get interested in computer technologies and AI in particularýand has certainly been part of my interest. Using the machine to show us something that is revealing, or unconscious at a certain level.
It still requires human interaction, and we still should be very aware that at this point, AI wouldnýt be anything without humans. Weýre the giant database from which AI draws upon to produce good work. There wouldnýt be good writing in Chat GPT, itýs sourcing everything from us.
As creators, we never come into work in a vacuum. Weýre using history, other experiments, already accomplished science and art to build upon or tear downýweýre never coming into anything on a completely blank slate. The more originality in art is discussed, the more itýs realized that everything is based on old works. This is not to say that things arenýt done originally, that there arenýt breakthroughs and moments where people really try new things. But without this basis of pre-existing civilizationýand the internet as the databaseýultimately, itýs this huge and rich library thatýs being accessed to create art, whether through AI or not.
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